ScratchOdds is a revolutionary mobile app that empowers scratch-off lottery players to make data-driven decisions and maximize their chances of winning. By leveraging advanced analytics and proprietary algorithms, ScratchOdds provides users with real-time insights and personalized recommendations, transforming the way people play scratch-offs.

We are seeking a passionate and creative Public Relations Intern to help us raise brand awareness, engage with our target audience, and drive user acquisition.

Responsibilities

• Assist in developing and executing PR strategies to promote ScratchOdds and enhance brand visibility
• Monitor media coverage and industry trends, identifying opportunities for PR initiatives
• Draft press releases, media pitches, and other PR materials under the guidance of the marketing team
• Help manage ScratchOdds' social media presence, creating engaging content and interacting with followers
• Support the planning and execution of PR events, campaigns, and partnerships
• Conduct research on media outlets, journalists, and influencers relevant to ScratchOdds' target audience
• Assist with the development and maintenance of media lists and databases

Requirements

• Current enrollment in a Bachelor's or Master's degree program in Public Relations, Communications, Journalism, Marketing, or a related field
• Strong writing and communication skills, with the ability to craft compelling stories and messages
• Familiarity with social media platforms and best practices for audience engagement
• Understanding of basic PR principles and practices
• Proactive, detail-oriented, and able to manage multiple tasks in a fast-paced environment
• Enthusiasm for learning and a keen interest in the mobile apps and lottery industry