Our research indicates that the primary reason for low subscription rates and high unsubscribe rates is frequency of use, not product quality. Users who don't purchase scratch-offs regularly don't see enough value in maintaining a premium subscription.
Also we want user’s to people to see the app more before committing to a free trial, along with be able to grow quicker orgnaically by word of mouth.
To account for this we will be implementing a ‘Free’ and ‘Lite Plan’ in addition to the ‘Premium’ plan
We'll implement a tiered approach similar to "Freemium" model with no free trials
Silver Plan - Affordable entry-level option with essential features
Gold Plan - Premium option with comprehensive features for frequent users
This tiered structure will better align subscription costs with perceived value, providing appropriate options for both occasional and regular users.
We will use most of the work/flows from the Free Version, with some changes.
The breakup of features would be based on the goals user’s are able to select
Free Version
Win A Decent Prize : Starter Risk
Breakeven (Low RIsk)
Win a Big Prize (Moderate Risk)
Best Game Payout
Win a Jackpot
Needed changes are outline in Figma. Images are snapshots of Figma links.
https://www.figma.com/design/CTaDmOOMORWLneB5yiWViB/ScratchOdds-V4?node-id=1-232&t=tsQUXu6qUI5VYOWh-4